Nouri eating and living is a lifestyle. Your ability to find nouri is impacted by a lot of other purchasing decisions. This concept can be overwhelming. This manifesto is intended as a way to help you think differently about what you eat and the choices you make that can impact that. This is a 9-point manifesto. Ask yourself if you are doing any of the following manifesto points. If you are, congratulations! If you are not, then please make one change today, and ask yourself some the hard questions before you decide to buy something.

1. Invest in your future

  • Turn costs into investments

  • If it’s cheap you will pay for it later

  • Be a producer

  • Be an enlightened, responsible consumer

  • Eat to maintain healthy organs and cellular structure

  • Count nutrients not calories

  • Eat 7 colors a day

2. Eat only what you need

3. Know where products and services come from

  • Where was it made?

  • Where were the inputs/components sourced?

  • How far did they travel?

  • Whose resources were exploited?

  • What is the social, political, economic, and environmental impact of producing and distributing that product?

  • What is produced locally?

  • What are the farming practices?

  • What is the impact of the farming practices on the environment, health and wellness?

  • What types of industrial/toxic activities surround the farms?

  • What is the social, political, economic, and environmental impact of producing and distributing that product?

4. Know your farmer

5. Know how things are made, distributed,and disgarded, and their true costs

  • What is the manufacturing process?

  • What are the inputs? What are toxins?

  • What are the manufacturing costs in terms of energy, byproducts, and waste?

  • What is the impact on the environment?

  • What is the impact on labor and the economy?

  • What are the dependencies—how much energy for example is needed to produce and maintain the product?

  • How is the product distributed?  What is the environmental impact?

  • How are products disgarded?  Where do they go? What are the environmental impacts?

  • Where does electricity come from—and what is the environmental impact?

  • What is the energy cost of the services you use—for example a Google search, a mobile text message, etc.?

  • Where does your water come from?

  • Where does fuel come from?

6. Know your services

7. Know how things are financed

  • Who is the investor behind a product, service, or organization?

  • Who is your banker?

  • Where is money exchanged?

  • Buy what you need

  • Eat what you need

  • Buy products that are sustainable, renewable, or recyclable

8. Vote with your wallet

9. Earn a living

  • Be creative

  • Add value

  • Fill a gap

1. Invest in your future

  • Turn costs into investments

  • If it’s cheap you will pay for it later

  • Be a producer

  • Be an enlightened, responsible consumer

2. Eat only what you need

  • Eat to maintain healthy organs and cellular structure

  • Count nutrients not calories

  • Eat 7 colors a day

3. Know where products and services come from

  • Where was it made?

  • Where were the inputs/components sourced?

  • How far did they travel?

  • Whose resources were exploited?

  • What is the social, political, economic, and environmental impact of producing and distributing that product?

4. Know your farmer

  • What is produced locally?

  • What are the farming practices?

  • What is the impact of the farming practices on the environment, health and wellness?

  • What types of industrial/toxic activities surround the farms?

  • What is the social, political, economic, and environmental impact of producing and distributing that product?

5. Know how things are made, distributed,and disgarded, and their true costs

  • What is the manufacturing process?

  • What are the inputs? What are toxins?

  • What are the manufacturing costs in terms of energy, byproducts, and waste?

  • What is the impact on the environment?

  • What is the impact on labor and the economy?

  • What are the dependencies—how much energy for example is needed to produce and maintain the product?

  • How is the product distributed?  What is the environmental impact?

  • How are products disgarded?  Where do they go? What are the environmental impacts?

6. Know your services

  • Where does electricity come from—and what is the environmental impact?

  • What is the energy cost of the services you use—for example a Google search, a mobile text message, etc.?

  • Where does your water come from?

  • Where does fuel come from?

7. Know how things are financed

  • Who is the investor behind a product, service, or organization?

  • Who is your banker?

  • Where is money exchanged?

8. Vote with your wallet

  • Buy what you need

  • Eat what you need

  • Buy products that are sustainable, renewable, or recyclable

9. Earn a living

  • Be creative

  • Add value

  • Fill a gap

Be informed; make informed purchasing decisions.

Please let us know how thinking differently has changed your buying habits. For example, when I watched Plastic Planet, the next day i threw out (well, actually donated) 98% of my wardrobe that contained petroleum-based synthetic materials such as polyester, nylon, and acrylic. Exceptions are technical clothing for extreme weather. Now when I see something that I like, I flip over the label. If it is made of polyester, nylon or acrylic, I put in back. This makes shopping a lot easier, and frankly good for my wallet.

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